November 3, 2025
Why your 3:1 LTV:CAC ratio isn't as good as you think
Most SaaS companies understate CAC by 40–60% and overstate LTV by ignoring gross margins. Here's how to calculate both correctly.
Perspectives on financial leadership, exit planning, and operational efficiency for mid-market companies.
November 3, 2025
Most SaaS companies understate CAC by 40–60% and overstate LTV by ignoring gross margins. Here's how to calculate both correctly.
October 30, 2025
Companies that start exit preparation 18–24 months out consistently achieve 20–40% higher valuations. Here's the framework, phase by phase.
October 28, 2025
Three years of clean audits can add 10–20% to your exit valuation. Here's when audits matter, who requires them, and what the math actually looks like.
October 17, 2025
Profit and cash are not the same thing. Here's why the gap widens as you grow, where your cash is hiding, and the one tool that changes how you manage it.